Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively new fundraising mechanism, has gained significant attention from both investors and businesses. Proponents extol its potential to facilitate access to capital for small businesses, while critics express concern about its feasibility.

The promise of Regulation A+ lies in its ability to harness the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and foster economic development. However, the challenges associated with navigating the regulatory landscape and the potential of fraud remain significant concerns.

As the Regulation A+ ecosystem develops, it will be important to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Reg A+ | MOFO

MOFO's team of attorneys is familiar with Regulation A+, a regulation under the Securities Act that allows companies to raise capital through public offerings. Leveraging this offering, businesses can secure funding for expansion while complying with stringent regulations. Our experienced advisors guide companies through every phase of the Regulation A+ procedure, ensuring a smooth and appropriate offering.

Overview of Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Companies can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a comprehensive platform that guides companies through the entire Regulation A+ process, from filing to investor engagement.

If you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a invaluable asset.

A Innovative Reg A+ Opportunity: What Is A Reg - We Hold All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise support throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized solutions tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Access our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

What Startups Need to Know About Regulation A+

Launching a startup is an exciting journey filled with creativity. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. A key piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers an efficient path to going public, potentially unlocking significant growth opportunities.

Essential benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more open fundraising process. Startups considering this path should thoroughly analyze the specific requirements and factors.
Seeking guidance from experienced legal and financial professionals is crucial to ensure a smooth regulatory journey. Regulation A+ can be a powerful tool for startups seeking to expand their reach, but it's essential to approach it with a clear understanding of the system and its potential impact.

Enables Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful avenue for businesses seeking to raise capital through equity crowdfunding. It presents a streamlined framework for companies to sell and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to fifteen million dollars in a year, granting them with access to a wider pool of capital than traditionally available through private offerings.

The system for Reg A+ equity crowdfunding entails several key stages. First, companies must prepare and file a detailed offering statement with the Securities and Exchange Commission (SEC). This filing provides investors with in-depth details regarding the company, its business plan, and the risks inherent in the investment.

Upon the SEC has reviewed and approved the offering statement, companies can commence promoting securities to investors through various channels. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional promotional methods.

{Ultimately, Regulation A+ provides a viable avenue for businesses to raise resources through the power of the crowd. By making it more accessible for companies to tap into broader capital sources, Reg A+ has the potential to drive economic growth.

Regulation A+ Capital

FundAthena is a company leveraging the power of Regulation A+, offering investors the opportunity to invest in promising projects. This innovative funding mechanism allows companies to raise substantial capital from a wider range of backers, while providing individuals with access to high-growth ventures. FundAthena's dedicated team facilitates the entire Regulation A+ process, ensuring a efficient experience for both companies and their backers.

Unrestricted Colonial Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Securities, where history meets contemporary finance. These unique offerings grant investors access to a diverse portfolio of reimagined settlements. Each share represents a stake in the potentialexpansion of these enticing ventures. Embrace this promising opportunity to influence to the evolution of our collective past.

Our Discovery

Finally, after seasons of tireless searching, our team has made a breakthrough! We've uncovered a ancient registration. It's in remarkable condition, and we believe it could hold the key to revealing long-lost histories. This is a moment of jubilation for our entire team.

Initial| studies are already underway, and we're eager to share more details soon.

Raising Funds - Title IV Reg A+

Delve into the exciting world of Crowdfunding under Reg A+ with our insightful infographic. Discover how this powerful funding mechanism can empower your company to soar to success. Explore the key benefits of Title IV Reg A+ and understand its significance on the modern capital markets.

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to utilize this unique funding opportunity to fuel your expansion . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Dive deeper into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC presents itself as a leading platform for businesses seeking to tap into the advantages of Regulation A+ offerings. Demonstrating extensive expertise in securities law and a intricacies of capital raising, Securex Filings LLC delivers a comprehensive range of tools designed to simplify the Regulation A+ filing . From early consultations to final , their passionate team supports issuers through every phase of the regulatory framework .

The company aim to supporting businesses in navigating the complexities of Regulation A+.
Companies can benefit from Securex Filings LLC's experience to maximize their chances of a compliant Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Investing in a Fundrise Reg A

Fundrise has made available its newest Reg A offering. This type of capital raise allows individuals to purchase shares of Fundrise's portfolio of real estate properties. The offering is currently open and presents a chance to diversify for investors seeking exposure to the real estate industry. Fundrise has built a strong track record with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering are encouraged to explore the company's platform. There, they can discover information on the investment structure. Before making any investment decisions, it is always advisable to conduct thorough research and discuss your options.

Securities and Exchange Commission

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers startups a unique and dynamic platform to acquire the capital they require for growth and expansion. Leveraging the power of the crowdfunding, CrowdExpert connects organizations with backers who are passionate about success. By offering shares of equity in exchange for donations, businesses can tap into a wealth of capital from a diverse pool of individuals. This method of funding not only provides financial support but also fosters recognition for the venture, building a strong foundation for future development.

Gain from a streamlined and transparent system
Connect with a wider audience of qualified investors
Propel your expansion through targeted funding

Gauging the Waters

Before jumping headfirst into any new venture, it's wise to test the waters first. This entails thoughtfully observing the current environment. By collecting data, you can determine the potential receptiveness of your project. It's a strategic approach that can help you avoid setbacks.

Crowdfunding for the Masses

The concept of funding campaigns is no longer a niche practice. It's transformed into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for creative minds, enabling them to bring their dreams to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a successful way to fund everything from artistic endeavors to social causes.

Platforms like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to gain momentum quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to fund groundbreaking projects.

As crowdfunding continues to grow, it's clear that this transformative model has the potential to reshape the way we approach investment. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is Offering‎ a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Leveraging Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies seeking capital. This mechanism allows public companies to raise substantial sums of funds by means of a streamlined methodology.

Investors are attracted to Regulation A+ offerings due to the potential for significant returns. Furthermore, Regulation A+ extends firms with a means to secure a broader pool.

A robust Regulation A+ fundraising campaign relies on several key factors. These include a attractive business plan, a transparent communication process, and a committed team.

Ultimately, Regulation A+ offers a practical option for businesses to secure funding.

The SEC's EquityNet

EquityNet is a platform that provides services to encourage small businesses. Through its online network, EquityNet connects venture capitalists with attractive startups. The system features a range of services to streamline the funding process, such as due diligence materials, investor matching, and deal management. EquityNet plays an critical role in the arena of startup financing.

Reg A+ Deals

Companies looking to raise capital may evaluate Regulation A+ offerings as a less stringent alternative to traditional public listings. This framework allows companies to attract up to $75 million from the public in a manner that expedites the fundraising process. Meeting regulatory requirements remains crucial, however, as companies must adhere to stringent disclosure standards and filing processes. Successful Reg A+ offerings can provide companies with valuable funding to support growth and expansion.

Benefits of Regulation A+ include its relatively simple process, reduced costs, and the ability to reach more investors.
Potential drawbacks to be aware of include the ongoing transparency obligations and the need for expert legal guidance throughout the process.

Exploring Regulation in Crowdfunding

The terrain of crowdfunding continues to undergo significant growth, presenting both opportunities and challenges. Legal frameworks play a crucial role in defining this evolving {environment|. This necessitates a thorough knowledge of the current guidelines governing crowdfunding platforms.

Regulators worldwide are actively striving to implement specific standards that foster responsible and sustainable crowdfunding practices. These laws aim to safeguard both investors and fundraisers while ensuring a equitable playing field for all {stakeholders|.

Meeting regulatory requirements is imperative for crowdfunding players to conduct business consistently. Failure to comply with applicable guidelines can incur severe penalties. As a result, it is essential for crowdfunding participants to remain updated of the latest legal changes. , understanding and embracing regulations is fundamental for the long-term success and resilience of the crowdfunding industry.

Providing Requirements

When regulating offerings, it's essential to establish clear and comprehensive requirements. These rules aim to validate that offerings meet predetermined benchmarks of quality, security, and adherence with applicable laws and standards. Organizations seeking to submit their offerings must adhere these requirements to operate within the system of legal and ethical boundaries.

For instance, offerings in the medical industry are subject to stringent rules regarding patient security and data defense.

Likewise, financial products must adhere to strict adherence standards to prevent misconduct and protect investors.

Supervision A+ Educational Platform

Understanding governance is vital for market participants. Investopedia's detailed guide on governance provides clarity into the nuances of financial markets. From securities to banking, Investopedia's definitions demystify key terms related to supervisory frameworks. Whether you are a beginner or an experienced analyst, Investopedia's A+ supervision content broadens your expertise in this ever-changing field.

Governing A+ Companies

The landscape of A+ companies is constantly transforming, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the thresholds of what's possible. However, their success can also yield complex implications that require careful assessment. Regulators must endeavor to promote a regulatory environment that is both conducive of innovation while also ensuring ethical business practices.

This balancing act requires a nuanced approach, one that acknowledges the unique characteristics of A+ companies and their impact on the broader system.

There are several key areas where regulation of A+ companies must be meticulously considered. These include:

* Data privacy and security:

A+ companies often collect and process vast amounts of information, raising concerns about the preservation of personal information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on intelligent technologies, it is vital to ensure that these algorithms are explainable and held accountable for their outcomes.

* Competition and market dominance:

The success of A+ companies can sometimes lead to worries about monopoly, which could negatively impact consumer well-being.

Addressing these challenges requires a collective effort involving regulators, A+ companies, researchers, and the citizens. Through transparent discussion, it is possible to craft regulatory frameworks that promote both innovation and the prosperity of society.

Supervision A+ Summary

Regulations ensure a level playing field throughout industries by setting standards. A+ summaries usually highlight key aspects of these regulations, presenting a concise overview for stakeholders. These summaries are vital for understanding compliance requirements and interpreting the complexities of regulatory frameworks.

Positive impacts of regulation A+ summaries comprise:
Increased understanding of regulatory requirements
Facilitated compliance processes
Minimized risk exposure

Regulation in the Real Estate Industry

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After months period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

We believe that this listing will provide increased visibility to our investors and aspiring stakeholders, while also allowing us to attract the capital necessary to power our next phase of expansion. We are optimistic about the future and look forward to share our success with all of you.

Facilitates Reg A+ raises on the platform

FundersClub, a well-established online equity crowdfunding platform, is launching a new feature that allows companies to conduct Reg A+ raises directly on its platform. This development broadens FundersClub's offerings, giving businesses access to a wider pool of investors. With Reg A+, companies can raise up to $75 million from the retail investors. FundersClub's streamlined platform streamlines the fundraising process for companies, making it convenient than ever before to access the power of crowdfunding.

What is Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Navigating an IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple authorities at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with reporting requirements, undergoing review processes, and adhering to market fairness principles. Failure to do so can result in significant penalties, legal litigation, and damage to the company's reputation.

Corporations planning an IPO must engage with regulatory experts to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, scrutinizing financial statements and other documentation.
Businesses must disclose material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique opportunity for companies to raise capital in the public markets. By leveraging this provision, companies can attract investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are commonly used by companies in various sectors, particularly those seeking to expand their reach.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Rules

The application of Regulation A+ rules plays a vital role in guaranteeing accountability within the investment markets. These are designed to a framework for responsible conduct by entities involved in raising capital. Strict observance of Regulation A+ policies is essential for market participants to safeguard their investments.

A comprehensive understanding of Regulation A+ provisions facilitates both issuers and investors to make informed decisions in the capital markets.

Moreover, Regulation A+ offers a well-defined mechanism by which companies can access capital while ensuring fairness and transparency.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined route for smaller companies to raise capital. This level 2 fundraising under Reg A+ allows companies to promote their securities offerings through various channels, including SlideShare, to secure potential investors. SlideShare's website can be a valuable tool for companies seeking to meet the disclosure requirements of Reg A+ Tier 2 by providing a user-friendly medium to present their financial information and business plan with a wider audience.

Note: SlideShare's community guidelines should be carefully reviewed to ensure compliance with securities laws and regulations.

Managing a Text Precisely

When handling text, control becomes essential for obtaining desired outcomes. This system involves establishing clear guidelines to ensure consistency and precision.

Controls for text can address a wide variety of aspects, including presentation, language, and subject. By applying these rules, we can enhance the clarity of text and reduce confusions.

Appropriate text regulation plays a role to concise messaging.
Guidelines instill professionalism in written works.
Uniform text enhances the overall impact of any document.

Supervision a+ Offering

A regulated a+ offering demands a thorough understanding of the evolving regulatory terrain. This involves analyzing relevant directives and implementing robust controls to ensure fulfillment. A robust a+ offering should also enable disclosure and foster assurance with customers.

Critical aspects when constructing a compliant a+ offering include: risk management, data security, consumer protection

Regulation A Plus Benefit

When it comes to regulations, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and skillfully implemented can boost safety. It can also cultivate progress by providing a clear environment for businesses to succeed. This, in turn, can lead to economic growth and a higher degree of living. Ultimately, "regulation a plus" translates into a better society for all.

Regulation A

When a business is seeking to raise capital, they have several alternatives available. Two common approaches are Regulation A and Regulation D. Regulation A is a type of securities offering that allows companies to raise up to $20 million from the public, while Regulation D is used for private placements, enabling companies to sell securities to a limited number of acquirers.

Regulation Aextends greater public visibility, but it also involves more rigorous guidelines.
{Regulation D|Reg D|deals on private placements, making it a good option for companies seeking less public scrutiny.

Ultimately, the best methodology will depend on the company's specific circumstances and its aspirations.

FRB Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

DPO

A Data Protection Officer is a role responsible for overseeing an organization's compliance with privacy regulations. This essential expert works to establish procedures that safeguard personal data. They also {act as arepresentative between the organization and supervisory bodies, offering support on GDPR matters.

U.S. Securities and Exchange Commission Approves New “Reg A+” Rules for Crowdfunding

In a major move to revitalize the crowdfunding sector, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has approved new rules for “Reg A+”. This legal framework is designed to enable businesses to raise capital from a broader pool of investors.

Reg A+, formerly known as Regulation A, previously allows companies to offer their stocks to the public outside of the traditional IPO process.
The new rules clarify previous regulations, providing companies with greater freedom in how they raise capital.
These changes are expected to {have asignificant impact on the crowdfunding landscape, creating more opportunities for both companies seeking funding and individuals looking to invest.

Regulation A+ vs Regulation D

When raising capital for a new business venture, entrepreneurs often confront the complexities of securities law. Two common avenues for capitalizing these ventures are Regulation A+ and Regulation D, each with its own distinct structure . Regulation A+, also known as mini-IPO , enables companies to raise substantial amounts of capital from the broader public. In contrast, Regulation D is primarily designed for confidential funding where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further segments private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor authenticity.

Choosing between Regulation A+ and Regulation D involves thoroughly considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?